{"id":7471,"date":"2026-07-08T16:27:13","date_gmt":"2026-07-08T16:27:13","guid":{"rendered":"https:\/\/usaonboard.com\/print-editions-audience-profile\/"},"modified":"2026-07-08T16:35:26","modified_gmt":"2026-07-08T16:35:26","slug":"print-editions-audience-profile","status":"publish","type":"page","link":"https:\/\/usaonboard.com\/es\/print-editions-audience-profile\/","title":{"rendered":"Print Editions | Audience Profile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7471\" class=\"elementor elementor-7471 elementor-7465\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4932a800 e-con-full e-flex e-con e-parent\" data-id=\"4932a800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-22cb39d7 e-con-full e-flex e-con e-child\" data-id=\"22cb39d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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.cols{grid-template-columns:1fr;gap:20px;}\n  .uob-print .edstats,.uob-print .mkt{grid-template-columns:1fr;}\n  .uob-print .pcard.big,.uob-print .pcard.income,.uob-print .pcard.bars,.uob-print .pcard.states,\n  .uob-print .pcard.gender,.uob-print .pcard.travel,.uob-print .pcard.age{grid-column:1 \/ -1;}\n  .uob-print .econ .e-fig{font-size:52px;}\n}\n@media(max-width:520px){\n  .uob-print .wrap,.uob-print .wrap-narrow{padding:0 22px;}\n  .uob-print .hero{padding:66px 0 56px;}\n  .uob-print .hero h1{font-size:34px;}\n  .uob-print .opening .lead{font-size:21px;}\n  .uob-print .philo h2,.uob-print .aud-head h2,.uob-print .profile-head h2,.uob-print .biling-head h2,.uob-print .closing h2{font-size:29px;}\n}\n<\/style>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"hero\">\n  <div class=\"wrap hero-inner\">\n    <span class=\"eyebrow light\">Print Edition \u00b7 The Channel<\/span>\n    <h1>The Ultra Luxury <em>Print Edition<\/em><\/h1>\n    <p class=\"hero-lede\">Two editions, English and Spanish, sent free to an audience we know intimately. The same intelligence that powers our digital targeting is what let us define exactly who receives the printed page.<\/p>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 OPENING \/ CONTEXT \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"opening\">\n  <div class=\"wrap\">\n    <p class=\"lead\">As you know, USA ONBOARD is defined by the extraordinary <em>segmentation<\/em> we give advertisers across the entire digital universe. Our Intent Score, powered by the CAS, is the heart of the product.<\/p>\n    <p>That precision is only possible because of how deeply we understand our audiences across every channel. And it is exactly that knowledge that allowed us to define a very specific audience to receive our print editions, free of charge, in both English and Spanish. <strong>The print edition is not a mass mailing. It is the physical extension of the same intelligence.<\/strong><\/p>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 SHOWCASE IMAGE \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"showcase\">\n  <img decoding=\"async\" src=\"https:\/\/usaonboard.com\/wp-content\/uploads\/2026\/06\/PRINT.jpg\" alt=\"USA ONBOARD ultra luxury print edition, covers and open double-page spreads\" loading=\"lazy\"\/>\n  <div class=\"cap\">The Ultra Luxury Print Edition \u00b7 English &amp; Spanish<\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 PHILOSOPHY \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"philo\">\n  <div class=\"wrap\">\n    <span class=\"eyebrow\">Our Editorial Belief<\/span>\n    <h2>The world of boating can no longer be defined by the engine, the length and the <em>performance<\/em> alone.<\/h2>\n    <div class=\"cols\">\n      <div>\n        <p>That world still matters, and greatly. But the value of the water now shows itself in other ways: in how a home is designed to face the canal, in how friends are welcomed as the evening falls, in how a family builds its rituals around a dock.<\/p>\n        <p>In how a vessel stops being an object and becomes a natural extension of a way of living.<\/p>\n      <\/div>\n      <div>\n        <p>Our print editions chase neither clicks nor urgency. They pursue <strong>atmosphere, authority and permanence.<\/strong><\/p>\n        <p>They speak to a reader who understands the value of things well made, of time well spent, and of the water as the setting for a fuller life.<\/p>\n      <\/div>\n      <div class=\"pull\">A reader who understands the value of things well made, of time well spent, and of the water as the setting for <em>a fuller life.<\/em><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 AUDIENCE HEADLINE \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"aud\">\n  <div class=\"wrap\">\n    <div class=\"aud-head\">\n      <span class=\"eyebrow center\">The Two Print Editions<\/span>\n      <h2>A defined audience, <em>not a circulation.<\/em><\/h2>\n      <p>Ten editions a year, delivered to households we selected, not to a list we bought.<\/p>\n    <\/div>\n    <div class=\"edstats\">\n      <div class=\"edstat\">\n        <div class=\"n\">10<\/div>\n        <div class=\"l\">Editions \/ Year<\/div>\n        <div class=\"s\">Published across the season<\/div>\n      <\/div>\n      <div class=\"edstat\">\n        <div class=\"n\">23,000<\/div>\n        <div class=\"l\">Print Households<\/div>\n        <div class=\"s\">English Edition<\/div>\n      <\/div>\n      <div class=\"edstat\">\n        <div class=\"n\">7,900<\/div>\n        <div class=\"l\">Print Households<\/div>\n        <div class=\"s\">Spanish Edition<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 PROFILE \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"profile\">\n  <div class=\"wrap\">\n    <div class=\"profile-head\">\n      <span class=\"eyebrow light center\">The Reader Profile<\/span>\n      <h2>Who opens the <em>printed page.<\/em><\/h2>\n      <p>A portrait of the household that receives the edition, drawn from what we know about our audience.<\/p>\n    <\/div>\n    <div class=\"pgrid\">\n\n      <!-- waterfront -->\n      <div class=\"pcard big\">\n        <div class=\"bn\">93%<\/div>\n        <div class=\"bl\">Waterfront<br\/>Home Owners<\/div>\n      <\/div>\n      <!-- boat owner -->\n      <div class=\"pcard big\">\n        <div class=\"bn\">63%<\/div>\n        <div class=\"bl\">Boat<br\/>Owners<\/div>\n      <\/div>\n      <!-- income -->\n      <div class=\"pcard income\">\n        <div class=\"bn\">$363K<\/div>\n        <div class=\"bl\">Median Household Income<\/div>\n      <\/div>\n      <!-- gender donut -->\n      <div class=\"pcard gender\">\n        <div class=\"pc-lbl\">Gender<\/div>\n        <div class=\"donut-wrap\">\n          <svg width=\"118\" height=\"118\" viewBox=\"0 0 118 118\" role=\"img\" aria-label=\"Gender split 79 percent male, 21 percent female\">\n            <circle cx=\"59\" cy=\"59\" r=\"48\" fill=\"none\" stroke=\"#2a3947\" stroke-width=\"16\"\/>\n            <circle cx=\"59\" cy=\"59\" r=\"48\" fill=\"none\" stroke=\"#c9a96e\" stroke-width=\"16\"\n              stroke-dasharray=\"238.3 301.6\" stroke-dashoffset=\"0\" transform=\"rotate(-90 59 59)\"\/>\n            <text x=\"59\" y=\"55\" text-anchor=\"middle\" font-family=\"Cormorant Garamond,serif\" font-size=\"26\" font-weight=\"600\" fill=\"#fff\">79%<\/text>\n            <text x=\"59\" y=\"72\" text-anchor=\"middle\" font-family=\"Jost,sans-serif\" font-size=\"9\" letter-spacing=\"1\" fill=\"#c9a96e\">MALE<\/text>\n          <\/svg>\n        <\/div>\n        <div class=\"gender-leg\">\n          <div class=\"gl\"><span class=\"dot\" style=\"background:#c9a96e;\"><\/span>Male 79%<\/div>\n          <div class=\"gl\"><span class=\"dot\" style=\"background:#2a3947;\"><\/span>Female 21%<\/div>\n        <\/div>\n      <\/div>\n\n      <!-- real estate bars -->\n      <div class=\"pcard bars\">\n        <div class=\"pc-lbl\">Real Estate \u00b7 Properties Owned<\/div>\n        <div class=\"bar-row\">\n          <div class=\"br-top\"><span class=\"br-name\">Two properties<\/span><span class=\"br-val\">47%<\/span><\/div>\n          <div class=\"bar-track\"><div class=\"bar-fill\" style=\"width:47%;\"><\/div><\/div>\n        <\/div>\n        <div class=\"bar-row\">\n          <div class=\"br-top\"><span class=\"br-name\">Three or more properties<\/span><span class=\"br-val\">31%<\/span><\/div>\n          <div class=\"bar-track\"><div class=\"bar-fill\" style=\"width:31%;\"><\/div><\/div>\n        <\/div>\n        <div class=\"bar-row\">\n          <div class=\"br-top\"><span class=\"br-name\">One property<\/span><span class=\"br-val\">22%<\/span><\/div>\n          <div class=\"bar-track\"><div class=\"bar-fill\" style=\"width:22%;\"><\/div><\/div>\n        <\/div>\n      <\/div>\n\n      <!-- top states -->\n      <div class=\"pcard states\">\n        <div class=\"pc-lbl\">Top 5 State Markets<\/div>\n        <div class=\"state\"><span class=\"rank\">1<\/span><span class=\"sname\">Florida<\/span><\/div>\n        <div class=\"state\"><span class=\"rank\">2<\/span><span class=\"sname\">Great Lakes: Minnesota, Wisconsin, Michigan, Ohio<\/span><\/div>\n        <div class=\"state\"><span class=\"rank\">3<\/span><span class=\"sname\">New York &amp; New Jersey<\/span><\/div>\n        <div class=\"state\"><span class=\"rank\">4<\/span><span class=\"sname\">California<\/span><\/div>\n        <div class=\"state\"><span class=\"rank\">5<\/span><span class=\"sname\">South Carolina<\/span><\/div>\n      <\/div>\n\n      <!-- travel -->\n      <div class=\"pcard travel\">\n        <div class=\"pc-lbl\">Top Travel \u00b7 US to the Rest of the World<\/div>\n        <div class=\"travel-row\"><span class=\"tn\">Europe<\/span><span class=\"tt\"><span class=\"tf\" style=\"width:100%;\"><\/span><\/span><span class=\"tv\">61%<\/span><\/div>\n        <div class=\"travel-row\"><span class=\"tn\">Asia<\/span><span class=\"tt\"><span class=\"tf\" style=\"width:61%;\"><\/span><\/span><span class=\"tv\">37%<\/span><\/div>\n        <div class=\"travel-row\"><span class=\"tn\">South America<\/span><span class=\"tt\"><span class=\"tf\" style=\"width:44%;\"><\/span><\/span><span class=\"tv\">27%<\/span><\/div>\n        <div class=\"travel-row\"><span class=\"tn\">Caribbean<\/span><span class=\"tt\"><span class=\"tf\" style=\"width:43%;\"><\/span><\/span><span class=\"tv\">26%<\/span><\/div>\n        <div class=\"travel-row\"><span class=\"tn\">Canada<\/span><span class=\"tt\"><span class=\"tf\" style=\"width:20%;\"><\/span><\/span><span class=\"tv\">12%<\/span><\/div>\n      <\/div>\n\n      <!-- age -->\n      <div class=\"pcard age\">\n        <div class=\"pc-lbl\">Age<\/div>\n        <div class=\"age-bars\">\n          <div class=\"age-col\"><span class=\"ac-val\">7%<\/span><div class=\"ac-track\"><div class=\"ac-bar\" style=\"height:19%;\"><\/div><\/div><span class=\"ac-lbl\">21-30<\/span><\/div>\n          <div class=\"age-col\"><span class=\"ac-val\">25%<\/span><div class=\"ac-track\"><div class=\"ac-bar\" style=\"height:68%;\"><\/div><\/div><span class=\"ac-lbl\">31-40<\/span><\/div>\n          <div class=\"age-col\"><span class=\"ac-val\">37%<\/span><div class=\"ac-track\"><div class=\"ac-bar\" style=\"height:100%;\"><\/div><\/div><span class=\"ac-lbl\">41-50<\/span><\/div>\n          <div class=\"age-col\"><span class=\"ac-val\">31%<\/span><div class=\"ac-track\"><div class=\"ac-bar\" style=\"height:84%;\"><\/div><\/div><span class=\"ac-lbl\">51+<\/span><\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 BILINGUAL \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"biling\">\n  <div class=\"wrap\">\n    <div class=\"biling-head\">\n      <span class=\"eyebrow center\">Why Bilingual<\/span>\n      <h2>The only bilingual voice in <em>US luxury boating.<\/em><\/h2>\n      <p>No other outlet serves the high-end marine market in the United States in both English and Spanish. Reaching the affluent US Hispanic consumer is not a niche. <strong>It is an open lane with enormous potential, and almost no one is in it.<\/strong><\/p>\n    <\/div>\n\n    <div class=\"econ\">\n      <div class=\"e-fig\">$4.1T<\/div>\n      <div class=\"e-txt\">If US Latinos were a country, their economy would rank <strong>fifth in the world<\/strong>, larger than the United Kingdom, India or France. This is the audience our Spanish edition speaks to, in their own language.<\/div>\n    <\/div>\n\n    <div class=\"mkt\">\n      <div class=\"mktcard\">\n        <div class=\"mk-n\">68M<\/div>\n        <div class=\"mk-t\"><strong>US Hispanics in 2024<\/strong>, about one in five Americans, and the driver of most of the nation's population growth this decade.<\/div>\n      <\/div>\n      <div class=\"mktcard\">\n        <div class=\"mk-n\">$2.7T<\/div>\n        <div class=\"mk-t\">In <strong>Hispanic buying power<\/strong> in the mid-2020s, up from $1.9 trillion in 2020 and growing faster than the overall US market.<\/div>\n      <\/div>\n      <div class=\"mktcard\">\n        <div class=\"mk-n\">5M+<\/div>\n        <div class=\"mk-t\"><strong>Hispanic-owned businesses<\/strong>, roughly 14.5% of all US firms, growing far faster than the national average.<\/div>\n      <\/div>\n      <div class=\"mktcard\">\n        <div class=\"mk-n\">6.6M<\/div>\n        <div class=\"mk-t\"><strong>Hispanic anglers in 2024<\/strong>, nearly double the 3.3 million of a decade ago. A community moving toward the water.<\/div>\n      <\/div>\n      <div class=\"mktcard\">\n        <div class=\"mk-n\">76%<\/div>\n        <div class=\"mk-t\">Of US Hispanics are <strong>Spanish-dominant or bilingual<\/strong>, and 95% believe future generations should keep speaking Spanish.<\/div>\n      <\/div>\n      <div class=\"mktcard\">\n        <div class=\"mk-n\">30<\/div>\n        <div class=\"mk-t\">The <strong>median age<\/strong> of US Hispanics, against 44 for non-Hispanic whites. A younger, growing, ascendant market.<\/div>\n      <\/div>\n    <\/div>\n    <p class=\"mkt-note\">Sources: US Census Bureau (2024 estimates); Pew Research Center (2025); Latino Donor Collaborative, 2024 US Latino GDP Report; Recreational Boating &amp; Fishing Foundation, 2025 Special Report on Fishing; SBA Office of Advocacy (2024). Figures reflect the most recent available data.<\/p>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 CLOSING \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"closing\">\n  <div class=\"wrap\">\n    <div class=\"closing-inner\">\n      <span class=\"eyebrow light center\">USA ONBOARD Print Editions<\/span>\n      <h2>An audience defined by its closeness to the water as a way of life, with the wealth and the means to make <em>decisions without limits.<\/em><\/h2>\n    <\/div>\n  <\/div>\n<\/section>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Print Edition \u00b7 The Channel The Ultra Luxury Print Edition Two editions, English and Spanish, sent free to an audience we know intimately. The same intelligence that powers our digital targeting is what let us define exactly who receives the printed page. As you know, USA ONBOARD is defined by the extraordinary segmentation we give [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"slim_seo":{"title":"Print Editions | Audience Profile - USA ONBOARD","description":"Print Edition \u00b7 The Channel The Ultra Luxury Print Edition Two editions, English and Spanish, sent free to an audience we know intimately. The same intelligence"},"footnotes":""},"class_list":["post-7471","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/pages\/7471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/comments?post=7471"}],"version-history":[{"count":1,"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/pages\/7471\/revisions"}],"predecessor-version":[{"id":7472,"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/pages\/7471\/revisions\/7472"}],"wp:attachment":[{"href":"https:\/\/usaonboard.com\/es\/wp-json\/wp\/v2\/media?parent=7471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}