Print Edition · The Channel

The Ultra Luxury Print Edition

Two editions, English and Spanish, sent free to an audience we know intimately. The same intelligence that powers our digital targeting is what let us define exactly who receives the printed page.

As you know, USA ONBOARD is defined by the extraordinary segmentation we give advertisers across the entire digital universe. Our Intent Score, powered by the CAS, is the heart of the product.

That precision is only possible because of how deeply we understand our audiences across every channel. And it is exactly that knowledge that allowed us to define a very specific audience to receive our print editions, free of charge, in both English and Spanish. The print edition is not a mass mailing. It is the physical extension of the same intelligence.

USA ONBOARD ultra luxury print edition, covers and open double-page spreads
The Ultra Luxury Print Edition · English & Spanish
Our Editorial Belief

The world of boating can no longer be defined by the engine, the length and the performance alone.

That world still matters, and greatly. But the value of the water now shows itself in other ways: in how a home is designed to face the canal, in how friends are welcomed as the evening falls, in how a family builds its rituals around a dock.

In how a vessel stops being an object and becomes a natural extension of a way of living.

Our print editions chase neither clicks nor urgency. They pursue atmosphere, authority and permanence.

They speak to a reader who understands the value of things well made, of time well spent, and of the water as the setting for a fuller life.

A reader who understands the value of things well made, of time well spent, and of the water as the setting for a fuller life.
The Two Print Editions

A defined audience, not a circulation.

Ten editions a year, delivered to households we selected, not to a list we bought.

10
Editions / Year
Published across the season
23,000
Print Households
English Edition
7,900
Print Households
Spanish Edition
The Reader Profile

Who opens the printed page.

A portrait of the household that receives the edition, drawn from what we know about our audience.

93%
Waterfront
Home Owners
63%
Boat
Owners
$363K
Median Household Income
Gender
79% MALE
Male 79%
Female 21%
Real Estate · Properties Owned
Two properties47%
Three or more properties31%
One property22%
Top 5 State Markets
1Florida
2Great Lakes: Minnesota, Wisconsin, Michigan, Ohio
3New York & New Jersey
4California
5South Carolina
Top Travel · US to the Rest of the World
Europe61%
Asia37%
South America27%
Caribbean26%
Canada12%
Age
7%
21-30
25%
31-40
37%
41-50
31%
51+
Why Bilingual

The only bilingual voice in US luxury boating.

No other outlet serves the high-end marine market in the United States in both English and Spanish. Reaching the affluent US Hispanic consumer is not a niche. It is an open lane with enormous potential, and almost no one is in it.

$4.1T
If US Latinos were a country, their economy would rank fifth in the world, larger than the United Kingdom, India or France. This is the audience our Spanish edition speaks to, in their own language.
68M
US Hispanics in 2024, about one in five Americans, and the driver of most of the nation's population growth this decade.
$2.7T
In Hispanic buying power in the mid-2020s, up from $1.9 trillion in 2020 and growing faster than the overall US market.
5M+
Hispanic-owned businesses, roughly 14.5% of all US firms, growing far faster than the national average.
6.6M
Hispanic anglers in 2024, nearly double the 3.3 million of a decade ago. A community moving toward the water.
76%
Of US Hispanics are Spanish-dominant or bilingual, and 95% believe future generations should keep speaking Spanish.
30
The median age of US Hispanics, against 44 for non-Hispanic whites. A younger, growing, ascendant market.

Sources: US Census Bureau (2024 estimates); Pew Research Center (2025); Latino Donor Collaborative, 2024 US Latino GDP Report; Recreational Boating & Fishing Foundation, 2025 Special Report on Fishing; SBA Office of Advocacy (2024). Figures reflect the most recent available data.

USA ONBOARD Print Editions

An audience defined by its closeness to the water as a way of life, with the wealth and the means to make decisions without limits.