The Brand that Became a Myth
In 1874, a thirteen‑year‑old in a Michigan river town built a small wooden boat. The firm that grew from it became the largest maker of mahogany powerboats in the world, supplied twelve thousand vessels to the United States military, survived the Depression and the loss of its founding family, passed through six owners and one bankruptcy, and is still building boats today. This is the story of a name that kept going long after the men who made it were gone.